I never intended to be an Internet phenomenon.
As part of the promotion of the movie “Watchmenâ€, 2009's adaptation of the legendary graphic novel by Alan Moore and Dave Gibbons, the filmmakers held
a contest of the sort so popular these days: make a spec commercial, put it on YouTube, rack up votes
from the public, and cross your fingers.
I created a perfume commercial to advertise a fictional fragrance brand of the “Watchmen†world. I did not win the grand prize. But the consolation prize was sort of interesting.
On June 23, 2008 my commercial was the
most prominent feature on the front page of YouTube. I don't know why the administration picked it, considering it didn't even win the biggest prize. I guess someone in marketing was fond of it. But all day long, everyone in America visiting YouTube saw my name, and more importantly, my lovely and talented star, who in one fell swoop replaced Lindsay Lohan as the world's most overexposed actress.
Profanity-laced outbursts of sheer amazement came to my mind several times over the course the day.
Before June 23, the video had about 3200 hits, maybe 15 ratings, and exactly eleven comments, one of which was from me.
When midnight struck, we had 130,290 hits, 1706 ratings and 167 comments, the bulk of which call my sexual orientation into question.
Oh, I knew this was coming as soon as I saw her face on the front page. Ever gone on a roller coaster? Everything's rushing at you, and it's fun and wild and strange and a little bit offputting. Even the pit in my stomach felt the same as we began
the slow climb up the first hill.
Shock. Just shock. No one told me in advance this was going to be on the front page; I found out just by visiting on my own accord. The Internet found out before I did.
Oh, and for added fun, guess which video was featured first (and played automatically) on the "Watchmen" contest page. Just when you thought it was safe.
Article Source: www.associatedcontent.com
